March 2011 – August 2015

GRA Benefits Group

Marketing:

• Develop a marketing plan to grow our brand presence, increase audience and improve conversion rates. Example: Improved email CTR by nearly 30% in one year.
• Establish lead scoring and marketing/sales funnel to improve sales
• Formed relationships that allow my content to be published on multiple channels
• Create and edit weekly newsletter, which includes curated and custom content
• Write interesting content for not so interesting topics*
• Grow brand awareness through website and social media presence
• Design eye-catching publications, marketing materials and presentations
• Generate webinar content and market on-site events
• Develop PPC campaign through Google AdWords
• Organize client databases for sales, marketing and PHI365

PHI365:

• Assist insurance agents with the challenging task of HIPAA and Gramm-Leach-Bliley compliance
• Perform analysis and then provide custom privacy and security recommendations
• Create personalized documentation for HIPAA, HITECH, PPACA and GLB guidance
• Develop training program and ongoing compliance activities that are understandable and usable

*All content created by Bridgette O’Connor, unless otherwise noted.

Return to work experience. 

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