Bridgette O'Connor

My work as a marketer, writer and fundraiser.

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Bridgette O'Connor

Tag: email newsletter

Email

Current Experience:

As the Assistant Director of e-Philanthropy for MSU my main goal is to generate donors and donor revenue through email. I’ve grown the email program more than 440% since I began my job. My emails perform well above my peers based on bench marking rates from M+R, Blackbaud and MailChimp.  I’m exploring new ways to use email in our annual giving programs. I’m also using segmenting and testing to improve the results from emails.

Leadership Circle newsletter
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Give Green Day hype email

Previous Experience:

I created a weekly newsletter for GRA Benefits Group. It contained blog posts I created as well as curated news content. In the first half of 2015, we experienced phenomenal growth in engagement with the newsletter, due to our focus on A/B testing.

April 29, 2015
March 4, 2015

Email Software Experience:

  • Constant Contact
  • CoreMotives
  • iModules
  • Litmus
  • MailChimp

I have experience working with WYSIWYG and HTML editors. I’m also proficient with CSS for emails.

Posted on May 5, 2015January 30, 2019 by bridgetteo 1

Marketing and PHI365 Manager

March 2011 – August 2015

GRA Benefits Group

Marketing:

  • Develop a marketing plan to grow our brand presence, increase audience and improve conversion rates. Example: Improved email CTR by nearly 30% in one year.
  • Establish lead scoring and marketing/sales funnel to improve sales
  • Formed relationships that allow my content to be published on multiple channels
  • Create and edit weekly newsletter, which includes curated and custom content
  • Write interesting content for not so interesting topics*
  • Grow brand awareness through website and social media presence
  • Design eye-catching publications, marketing materials and presentations
  • Generate webinar content and market on-site events
  • Develop PPC campaign through Google AdWords
  • Organize client databases for sales, marketing and PHI365

PHI365:

  • Assist insurance agents with the challenging task of HIPAA and Gramm-Leach-Bliley compliance
  • Perform analysis and then provide custom privacy and security recommendations
  • Create personalized documentation for HIPAA, HITECH, PPACA and GLB guidance
  • Develop training program and ongoing compliance activities that are understandable and usable

*All content created by Bridgette O’Connor, unless otherwise noted.

Return to work experience. 

See more examples. 

Posted on April 6, 2015January 30, 2019 by bridgetteo 1
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