As the Assistant Director of e-Philanthropy for MSU my main goal is to generate donors and donor revenue through email. I’ve grown the email program more than 440% since I began my job. My emails perform well above my peers based on bench marking rates from M+R, Blackbaud and MailChimp. I’m exploring new ways to use email in our annual giving programs. I’m also using segmenting and testing to improve the results from emails.
I created a weekly newsletter for GRA Benefits Group. It contained blog posts I created as well as curated news content. In the first half of 2015, we experienced phenomenal growth in engagement with the newsletter, due to our focus on A/B testing.
Email Software Experience:
- Constant Contact
I have experience working with WYSIWYG and HTML editors. I’m also proficient with CSS for emails.