Current Experience:

As the Assistant Director of e-Philanthropy for MSU my main goal is to generate donors and donor revenue through email. I’ve grown the email program more than 440% since I began my job. My emails perform well above my peers based on bench marking rates from M+R, Blackbaud and MailChimp.  I’m exploring new ways to use email in our annual giving programs. I’m also using segmenting and testing to improve the results from emails.

Leadership Circle newsletter
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Give Green Day hype email

Previous Experience:

I created a weekly newsletter for GRA Benefits Group. It contained blog posts I created as well as curated news content. In the first half of 2015, we experienced phenomenal growth in engagement with the newsletter, due to our focus on A/B testing.

April 29, 2015
March 4, 2015

Email Software Experience:

• Constant Contact
• CoreMotives
• iModules
• Litmus
• MailChimp

I have experience working with WYSIWYG and HTML editors. I’m also proficient with CSS for emails.