As the Assistant Director of e-Philanthropy for MSU my main goal is to generate donors and donor revenue through email. I’ve grown the email program more than 440% since I began my job. My emails perform well above my peers based on bench marking rates from M+R, Blackbaud and MailChimp. I’m exploring new ways to use email in our annual giving programs. I’m also using segmenting and testing to improve the results from emails.
Leadership Circle newsletter
We know you’re scanning this email
Give Green Day hype email
I created a weekly newsletter for GRA Benefits Group. It contained blog posts I created as well as curated news content. In the first half of 2015, we experienced phenomenal growth in engagement with the newsletter, due to our focus on A/B testing.
Email Software Experience:
- Constant Contact
I have experience working with WYSIWYG and HTML editors. I’m also proficient with CSS for emails.
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