I am Google AdWords certified. I have experience working on in-house AdWords campaigns as well as working with a vendor on comprehensive display and social media campaigns.
Tag: marketing
Website design and writing
I manage a website for Bappert Automotive and manage a few pages on MSU’s Giving To website. Some examples include:
Recurring Giving
MSU Extension Employee Giving Campaign
Previous Work
I’ve managed the website for GRA Benefits Group. I redesigned the GRA Benefits Group toward the end of my time with them. Below is a sample page:
Marketing Expert
May 2010 – Present
Bappert Automotive Services LLC
I maintain the Bappert Automotive website. We recently began a blog, which I am creating monthly content for. I also monitor Bappert’s Facebook page and continually increase engagement by 10% every month.
Marketing and PHI365 Manager
March 2011 – August 2015
GRA Benefits Group
Marketing:
- Develop a marketing plan to grow our brand presence, increase audience and improve conversion rates. Example: Improved email CTR by nearly 30% in one year.
- Establish lead scoring and marketing/sales funnel to improve sales
- Formed relationships that allow my content to be published on multiple channels
- Create and edit weekly newsletter, which includes curated and custom content
- Write interesting content for not so interesting topics*
- Grow brand awareness through website and social media presence
- Design eye-catching publications, marketing materials and presentations
- Generate webinar content and market on-site events
- Develop PPC campaign through Google AdWords
- Organize client databases for sales, marketing and PHI365
PHI365:
- Assist insurance agents with the challenging task of HIPAA and Gramm-Leach-Bliley compliance
- Perform analysis and then provide custom privacy and security recommendations
- Create personalized documentation for HIPAA, HITECH, PPACA and GLB guidance
- Develop training program and ongoing compliance activities that are understandable and usable
*All content created by Bridgette O’Connor, unless otherwise noted.
Bridgette O'Connor 