I manage a website for Bappert Automotive and manage a few pages on MSU’s Giving To website. Some examples include:
MSU Extension Employee Giving Campaign
I’ve managed the website for GRA Benefits Group. I redesigned the GRA Benefits Group toward the end of my time with them. Below is a sample page:
a blossom on one of our newly planted crabapples.
I’m Bridgette O’Connor and I’m a professional writer, editor and part-time privacy and security specialist.
By day, I handle the marketing program for GRA Benefits Group, including social media, email marketing, brand management and HIPAA compliance consulting. Outside of my day job, I spend time creating new recipes, hanging out with my chickens and managing a farm with my husband.
Want to work together? Connect with me.
I’ve had great luck utilizing Slideshare for my GRA audience. As of April 2015 I experienced 70% growth since the beginning of the year in views. Engagement through Slideshare was also up by approximately 18%.
6 LinkedIn Influencers Every Agent Should Follow
As the Assistant Director of e-Philanthropy for MSU my main goal is to generate donors and donor revenue through email. I’ve grown the email program more than 440% since I began my job. My emails perform well above my peers based on bench marking rates from M+R, Blackbaud and MailChimp. I’m exploring new ways to use email in our annual giving programs. I’m also using segmenting and testing to improve the results from emails.
Leadership Circle newsletter
We know you’re scanning this email
Give Green Day hype email
I created a weekly newsletter for GRA Benefits Group. It contained blog posts I created as well as curated news content. In the first half of 2015, we experienced phenomenal growth in engagement with the newsletter, due to our focus on A/B testing.
April 29, 2015
March 4, 2015
Email Software Experience:
- Constant Contact
I have experience working with WYSIWYG and HTML editors. I’m also proficient with CSS for emails.