I’m Bridgette O’Connor and I’m a professional writer, editor and part-time privacy and security specialist.
By day, I handle the marketing program for GRA Benefits Group, including social media, email marketing, brand management and HIPAA compliance consulting. Outside of my day job, I spend time creating new recipes, hanging out with my chickens and managing a farm with my husband.
Want to work together? Connect with me.
I’ve had great luck utilizing Slideshare for my GRA audience. As of April 2015 I experienced 70% growth since the beginning of the year in views. Engagement through Slideshare was also up by approximately 18%.
As the Assistant Director of e-Philanthropy for MSU my main goal is to generate donors and donor revenue through email. I’ve grown the email program more than 440% since I began my job. My emails perform well above my peers based on bench marking rates from M+R, Blackbaud and MailChimp. I’m exploring new ways to use email in our annual giving programs. I’m also using segmenting and testing to improve the results from emails.
Leadership Circle newsletter
We know you’re scanning this email
Give Green Day hype email
I created a weekly newsletter for GRA Benefits Group. It contained blog posts I created as well as curated news content. In the first half of 2015, we experienced phenomenal growth in engagement with the newsletter, due to our focus on A/B testing.
I have experience working with WYSIWYG and HTML editors. I’m also proficient with CSS for emails.
St. Joseph County Economic Development Corporation
• Manage reconstruction of Web site
• Update Web content
• Reorganize Web site
I checked their yearly pamphlet of Michigan state senators and representatives for fact errors, misspellings and grammar. I also wrote an in-depth article regarding the Kalamazoo River oil spill.
This was a temporary position that turned into more. MIRS appreciated my eye for detail so much a year later they asked me to return as a copy editor.
Through this experience I learned an excessive amount about Michigan politics. I read and edited editorial and breaking news articles for spelling and grammar errors.
I also helped upload and format articles for their website. Towards the end of my time with MIRS I was determining a newsworthy order for articles.
Bappert Automotive Services LLC
I maintain the Bappert Automotive website. I also monitor Bappert’s Facebook page and continually increase engagement by 10% every month.
Gibby’s Hometown Pub
I support this hometown restaurant with social media, engaging audiences and encouraging locals to be active patrons at the delicious pub.
GRA Benefits Group
Marketing:
PHI365:
*All content created by Bridgette O’Connor, unless otherwise noted.
I write, a lot. I enjoy the new style of marketing that is emerging – an informative venue to teach my customers about what we do.
In my role at GRA Benefits Group, I am improving the way insurance agents do business regarding privacy, security and customer service.
Bridgette O'Connor 